November Newsletter
Welcome to our Newsletter where you can keep up with the latest trends in the beauty, wellness, and fashion industries, and have firsthand information on our most recent job searches.
Welcome to the CP&KRELL Newsletter!
- November Edition -
Welcome to our Newsletter where you can keep up with the latest trends in the beauty, wellness, and fashion industries, and have firsthand information on our most recent job searches.
CP&KRELL UPDATES
Are you ready to take your direct sales game to the next level?
Join us for the latest episode of the Direct Sales Forum, featuring our CEO, Carlos Perez.
In this episode, Carlos shares his insights on how direct sales companies can stay relevant in today's digital age by embracing technology and recruiting talent from outside the industry. Listen here!
The one choice that solves many problems
Embark on a journey with our CEO, Carlos Perez, as he shares his transition from corporate success to entrepreneurship during the pandemic.
As an industry specialist, Carlos knows how to spot A+ talent and build trust, making his insights invaluable for anyone looking to start their own business. Listen here.
LATEST AVAILABLE JOBS
Check out our NEW and Exciting Opportunities and reach out if you would like to learn more!
USA
VP of Digital Commerce
As the VP of Digital Commerce, you will play a pivotal role in driving direct-to-consumer revenue and end-to-end profit and loss. You will oversee website management, programming, merchandising, CRM (email/SMS), and customer experience. This hands-on role demands a strategic leader capable of steering day-to-day operations to meet revenue targets and enhance the brands online presence. Learn more
Sr. Manager Paid Media
The Senior Manager will collaborate with the Creative team to acquire assets and copy to effectively convey key messages that align with KPIs or support campaigns aimed at testing and learning which messaging and positioning resonate with various audiences. Learn more
Sr Manager Ecommerce
Our client is looking for a Senior Manager, Ecommerce to drive website product management, user experience (including A/B testing), merchandising strategy, and conversion optimization. This role will work closely with multiple external partners (site development agency, Dynamic Yield testing platform) and cross-functionally with marketing teams to optimize site performance and drive revenue. Learn more
LATAM / CAM
Director of Retail LATAM
As the Retail Commercial Strategy Director, you will be instrumental in driving the growth of the retail channel in Latin America. Your role is pivotal in building equity and capturing incremental customers for our clients. Working closely with the marketing teams of their brands, you will design and execute campaigns that maximize sales and profitability in the channel. Learn more
Director of Marketing CAM
The Marketing Director will be responsible for the strategy, execution, analysis, and on- going optimization of our clients marketing campaigns. The ideal candidate will have extensive knowledge of the consumer package goods market and will be able to land our clients products according to the market needs, as well as lead all marketing activities to drive brand awareness, acquire new customers, and build customer loyalty. Learn more
Sr. Manager Commercial BI CAM
As the Senior Manager of Commercial Business Intelligence, you will play a pivotal role in driving our business forward by providing strategic insights and recommendations. With a strong commercial focus, you will leverage your analytical expertise to identify opportunities, analyze commercial information, and transform it into actionable insights. Learn more
Sr. Manager Commercial BI CAM
As the Senior Manager of Commercial Business Intelligence, you will play a pivotal role in driving our business forward by providing strategic insights and recommendations. With a strong commercial focus, you will leverage your analytical expertise to identify opportunities, analyze commercial information, and transform it into actionable insights. Learn more
Confidential
We also have several executive roles that are confidential. If you are a Vice President or a C-level executive and wish to be confidentially considered, please send us your information here.
INDUSTRY NEWS
Here are the latest news, industry trends, expert analysis, and valuable insights to thrive in today’s dynamic business landscape.
HISPANIC MARKET IS BOOMING
The Hispanic market is growing rapidly, and US-based companies are dominating in Hispanic markets while foreign-based companies are also thriving. The direct selling market in Mexico alone is projected to surge to $19.48 billion by 2028, and the Hispanic and Latino markets are expected to have a buying power of $1.7 trillion by 2020. Read more
E.L.F. TARGETS THE LATINX COMMUNITY WITH MANUEL TURIZO PARTNERSHIP
In 2019, E.L.F. BEAUTY made waves by creating the first TikTok-themed song, "Eyes. Lips. Face," which reached No. 4 on Spotify's Global Viral Chart. They've partnered with creative agency Madwell to release a Spanish-language version titled "Ojos. Labios. Cara," featuring Colombian star Manuel Turizo. This collaboration aims to engage the Latinx community. Read more
FASHION AND LUXURY: THE ECOLOGICAL TRANSITION IS MOVING FORWARD, BUT AT A SLOW PACE
The fashion and luxury industry is slowly transitioning towards sustainability, but there is still much work to be done. The fashion industry has been a major contributor to climate change and biodiversity loss, so sustainability efforts are critical to the planet's health. Read more
5 RED FLAGS RECRUITERS SHOULD HEED - AND 3 THEY SHOULD RETIRE
Recruiters should be aware of certain red flags during the hiring process to avoid making bad hires. Some of these red flags include candidates who are unable to provide specific examples of their work, those who avoid eye contact during interviews, and those who arrive to interviews ungroomed. Read more
Latest insights
September Newsletter 2025
Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.
Can bridal take off in resale?
Secondhand bridal is no longer a niche—it’s a movement. With rising wedding costs and growing demand for sustainability, resale platforms like Onceloved are reshaping how brides shop, offering style, savings, and purpose in every gown.
Calm in a Can? The Truth Behind Chill-Out Drinks
From fizzy blends promising stress relief to wellness claims under scrutiny, “calm in a can” drinks are gaining fans and raising eyebrows. Experts weigh in on whether these mood-boosting beverages truly deliver or simply sell the idea of serenity.
August Newsletter 2025
August brings a shift in pace—and a chance to refocus. At CP&KRELL, we're helping clients and candidates turn late-summer energy into lasting impact through strategic hires and smart career moves.
Vogue US faces backlash over Guess ad featuring AI-generated model
Vogue US sparked major debate when it ran a Guess ad featuring artificial intelligence–generated visuals in its August 2025 issue. The campaign stirred widespread backlash from readers, image professionals, and content creators, who see it as a warning sign for creative industries.
Design Essentials: Redefining Beauty with Purpose, from Atlanta to Africa
Design Essentials is more than a haircare brand—it’s a legacy rooted in purpose. With a strong presence across Africa and beyond, the brand continues to empower communities by redefining beauty standards and delivering inclusive, high-performance products tailored to diverse textures and cultures.
July Newsletter 2025
July brings the spirit of independence and bold moves. At CP&KRELL, we’re fueling the season with impactful placements and forward-thinking talent—one bright hire at a time.
Olly Vitamins Launches Personal Care Line
Olly, best known as the leader in gummy supplements, is branching out beyond vitamins with the debut of its new personal care collection: Olly Mood + Skin. Building on its reputation for supporting holistic wellness, Olly aims to help people feel good both inside and out.
Bradley Cooper, Maluma and Vinicius Junior Are Boss Ambassadors
Bradley Cooper, Maluma and Vinicius Junior Are Boss Ambassadors
June Newsletter 2025
June is here—and with it, the energy of summer, progress, and possibility. At CP&KRELL, we’re focused on helping you stay ahead, whether you’re hiring top talent or exploring your next career move. Let’s make this season count.