E.L.F. BEAUTY LAUNCHES COMMERCE ON ROBLOX
E.L.F. Beauty is making history by becoming the first beauty brand to allow real-world shopping within the popular Roblox gaming platform. This new feature is part of their E.L.F. UP! experience which has already had over 12 million visits.
E.L.F. Beauty is making history by becoming the first beauty brand to allow real-world shopping within the popular Roblox gaming platform. This new feature is part of their E.L.F. UP! experience which has already had over 12 million visits.
Users can now buy a limited-edition E.L.F. UP! Pets Hoodie, along with other cruelty-free beauty products, through a virtual kiosk. These purchases will also come with a digital replica for their Roblox avatar, designed by Roblox creators. E.L.F. is also donating $50,000 to the Humane Society of the United States to further emphasize their commitment to animal welfare.
This is a big step for both E.L.F. and Roblox. E.L.F. is reaching a younger generation in a familiar and fun way, while Roblox is testing out the potential for in-platform commerce.
If you’d like to learn more about the specific products available, the virtual goods users receive, or the future of shopping within Roblox, check out the full article.
Explore the full article here https://bit.ly/461q2tw
Latest insights
September Newsletter 2025
Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.
Can bridal take off in resale?
Secondhand bridal is no longer a niche—it’s a movement. With rising wedding costs and growing demand for sustainability, resale platforms like Onceloved are reshaping how brides shop, offering style, savings, and purpose in every gown.
Calm in a Can? The Truth Behind Chill-Out Drinks
From fizzy blends promising stress relief to wellness claims under scrutiny, “calm in a can” drinks are gaining fans and raising eyebrows. Experts weigh in on whether these mood-boosting beverages truly deliver or simply sell the idea of serenity.
August Newsletter 2025
August brings a shift in pace—and a chance to refocus. At CP&KRELL, we're helping clients and candidates turn late-summer energy into lasting impact through strategic hires and smart career moves.
Vogue US faces backlash over Guess ad featuring AI-generated model
Vogue US sparked major debate when it ran a Guess ad featuring artificial intelligence–generated visuals in its August 2025 issue. The campaign stirred widespread backlash from readers, image professionals, and content creators, who see it as a warning sign for creative industries.
Design Essentials: Redefining Beauty with Purpose, from Atlanta to Africa
Design Essentials is more than a haircare brand—it’s a legacy rooted in purpose. With a strong presence across Africa and beyond, the brand continues to empower communities by redefining beauty standards and delivering inclusive, high-performance products tailored to diverse textures and cultures.
July Newsletter 2025
July brings the spirit of independence and bold moves. At CP&KRELL, we’re fueling the season with impactful placements and forward-thinking talent—one bright hire at a time.
Olly Vitamins Launches Personal Care Line
Olly, best known as the leader in gummy supplements, is branching out beyond vitamins with the debut of its new personal care collection: Olly Mood + Skin. Building on its reputation for supporting holistic wellness, Olly aims to help people feel good both inside and out.
Bradley Cooper, Maluma and Vinicius Junior Are Boss Ambassadors
Bradley Cooper, Maluma and Vinicius Junior Are Boss Ambassadors
June Newsletter 2025
June is here—and with it, the energy of summer, progress, and possibility. At CP&KRELL, we’re focused on helping you stay ahead, whether you’re hiring top talent or exploring your next career move. Let’s make this season count.