Europe’s Fitness Market Keeps Growing. It’s Likely Just Scratching the Surface
The European fitness industry is experiencing unprecedented momentum, with both membership and revenue reaching record highs in 2024. A new report from Deloitte and EuropeActive highlights that the sector brought in €36 billion, with memberships climbing to 71.6 million—up from 67.7 million in 2023. While impressive, experts argue this is just the beginning of what…
The European fitness industry is experiencing unprecedented momentum, with both membership and revenue reaching record highs in 2024. A new report from Deloitte and EuropeActive highlights that the sector brought in €36 billion, with memberships climbing to 71.6 million—up from 67.7 million in 2023. While impressive, experts argue this is just the beginning of what could be a major fitness boom across the continent.
The report indicates that Europe’s gym market remains underpenetrated, especially when compared to the U.S., where 25% of the population holds a fitness membership versus just 8.9% in Europe. Dominant markets like Germany, the U.K., and Spain continue to lead, with big players such as Basic-Fit, PureGym, and RSG Group topping the charts in both membership and revenue. As gym chains expand and operators aim to reach 100 million members by 2030, the sector is poised for continued expansion.
Is Europe the next global fitness powerhouse? With rising health awareness and plenty of room for growth, the data suggests so. Dive into the full report to explore what’s driving this surge—and why the European fitness market might only be warming up.
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