August Newsletter 2025
August brings a shift in pace—and a chance to refocus. At CP&KRELL, we're helping clients and candidates turn late-summer energy into lasting impact through strategic hires and smart career moves.
Welcome to the CP&KRELL Newsletter!
- August Edition -
August brings a shift in pace—and a chance to refocus.At CP&KRELL, we're helping clients and candidates turn late-summer energy into lasting impact through strategic hires and smart career moves.
CP&KRELL UPDATES
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Behind every successful brand is a strategic talent partnership. |
| Over the past few years, we’ve partnered with an iconic Fortune 1000 global beauty leader to support a major transformation — helping them build a new leadership team across all levels: from Directors and VPs to C-suite executives and even Board Members.
Our searches have taken us across continents, cultures, and into the talent pipelines of some of the world’s most influential FMCG companies — recruiting top talent who are now thriving and driving impact within our client’s organization. |
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Hiring for transformation, not just replacement? We do it globally—and we do it well. |
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Reach out to Carlos Perez at carlos@cpkrell.com and let’s talk about how we can help you grow with the right talent. |
LATEST AVAILABLE JOBS
Check out the exciting opportunities we're currently working on across all channels! If any of these roles align with your experience and career goals, we’d love to connect with you.
Chief Marketing Officer
We’re seeking a bold and visionary marketing leader to drive the transformation of a global brand in the fashion and wellness industries. As the 𝗖𝗠𝗢, you’ll lead the development and execution of a comprehensive marketing strategy, with a focus on 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻.
Check out our Open Searches!
Let's connect and discuss how we can help you get closer to your dream job.
Confidential
We also have several executive roles that are confidential. If you are a Vice President or a C-level executive and wish to be confidentially considered, please send us your information here.
INDUSTRY NEWS
Here are the latest news, industry trends, expert analysis, and valuable insights to thrive in today's dynamic business landscape in the industries we represent.
AMAZON Q2 2025: TOP 25 BEAUTY AND PERSONAL CARE PRODUCTS |
Amazon’s Q2 2025 beauty rankings reveal a shift toward value, ingredient-led discovery, and TikTok-driven trends. Collagen, SPF, and exosomes dominate search spikes, while brands like Medicube and Hero prove staying power through smart strategy.
| Read more |
DE&I: HIRING ON GENUINE MERIT SHOULD LEAD TO GOOD OUTCOMES |
| As Trump clamps down on DE&I, companies face pressure to prioritize "merit-based" hiring. But true merit means looking beyond bias and broadening recruitment. Smart leaders will foster inclusion—even without the DE&I label—to build stronger teams. |
CONSUMER BRANDS POISED TO OVERTAKE LUXURY FOR THE FIRST TIME SINCE 2010 |
| Consumer fashion brands are set to surpass luxury for the first time since 2010, driven by economic shifts, premium positioning, and data-driven strategies. As luxury sales decline, smart consumer brands adapt with pricing agility and product upgrades. |
THE WEARABLE TECH REVOLUTION: HOW SMART DEVICES ARE TAKING OVER WELLNESS |
| Wearable tech is redefining wellness—offering real-time insights, personalized tracking, and proactive health tools. From fitness to stress and sleep, smart devices are making wellness data-driven, accessible, and integral to everyday life. |
Latest insights
Old-School Kicks, New Age Appeal: How Onitsuka Tiger Captures Gen Z
The 76-year-old Japanese sneaker brand Onitsuka Tiger is making a major comeback by winning the hearts of Gen Z—thanks to a blend of vintage style, social-media buzz and savvy global travel.
Game On for Great Skin: CeraVe Joins Forces with the NBA
CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.
October Newsletter 2025
Can you believe it’s already October? 🍂 This season reminds us of the power of change—and at CP&KRELL Group we feel blessed to have helped professionals land new opportunities and supported beauty, wellness, and fashion brands in finding the talent to fuel their growth. The year isn’t over yet, and there’s still so much ahead!
OpenAI E-Commerce: What Every Brand Needs to Know
OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.
Gen Z Isn’t Buying Luxury’s Story
Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.
September Newsletter 2025
Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.
Can bridal take off in resale?
Secondhand bridal is no longer a niche—it’s a movement. With rising wedding costs and growing demand for sustainability, resale platforms like Onceloved are reshaping how brides shop, offering style, savings, and purpose in every gown.
Calm in a Can? The Truth Behind Chill-Out Drinks
From fizzy blends promising stress relief to wellness claims under scrutiny, “calm in a can” drinks are gaining fans and raising eyebrows. Experts weigh in on whether these mood-boosting beverages truly deliver or simply sell the idea of serenity.
August Newsletter 2025
August brings a shift in pace—and a chance to refocus. At CP&KRELL, we're helping clients and candidates turn late-summer energy into lasting impact through strategic hires and smart career moves.
Vogue US faces backlash over Guess ad featuring AI-generated model
Vogue US sparked major debate when it ran a Guess ad featuring artificial intelligence–generated visuals in its August 2025 issue. The campaign stirred widespread backlash from readers, image professionals, and content creators, who see it as a warning sign for creative industries.