As sports rule the fashion conversation classic football shirts secures investment and opens first US store.

As sports rule the fashion conversation classic football shirts secures investment and opens first US store.

Classic Football Shirts, a leading online marketplace for buying and selling vintage soccer jerseys, has secured nearly $40 million in investment from The Chernin Group. This significant investment will fuel the company’s growth, including its expansion into the US market with the opening of its first store in NYC’s SoHo. Classic Football Shirts has been…

Classic Football Shirts, a leading online marketplace for buying and selling vintage soccer jerseys, has secured nearly $40 million in investment from The Chernin Group. This significant investment will fuel the company’s growth, including its expansion into the US market with the opening of its first store in NYC’s SoHo.

Classic Football Shirts has been a profitable business since its inception, boasting a loyal customer base and a strong social media presence. The company attributes its success to its focus on authenticity and its unique business model of buying jerseys directly from sellers and reselling them at a markup, unlike competitors who take commission on each sale.

Looking ahead, Classic Football Shirts plans to leverage the upcoming surge of soccer-related events in the US, including the World Cup 2026, to further expand its reach in the American market. The company is also exploring potential retail expansion in major US cities like Miami and LA, as well as opportunities for collaborations with teams and brands. While the company is currently focused solely on soccer jerseys, it remains open to exploring opportunities in other sports if they align with its expertise.

Want to know more about Classic Football Shirts’ plans for the future and its unique approach to the vintage soccer jersey market?

Read more at: https://bit.ly/3wGe777

Latest insights

Olly Vitamins Launches Personal Care Line
Olly Vitamins Launches Personal Care Line

Olly, best known as the leader in gummy supplements, is branching out beyond vitamins with the debut of its new personal care collection: Olly Mood + Skin. Building on its reputation for supporting holistic wellness, Olly aims to help people feel good both inside and out.

Bradley Cooper, Maluma and Vinicius Junior Are Boss Ambassadors
Bradley Cooper, Maluma and Vinicius Junior Are Boss Ambassadors

Bradley Cooper, Maluma and Vinicius Junior Are Boss Ambassadors

Summer strats with new roles and big wins
June Newsletter 2025

June is here—and with it, the energy of summer, progress, and possibility. At CP&KRELL, we’re focused on helping you stay ahead, whether you’re hiring top talent or exploring your next career move. Let’s make this season count.

Humans + AI: The Winning Formula for the Future of Recruiting
Humans + AI: The Winning Formula for the Future of Recruiting

In a fast-evolving recruiting landscape, the convergence of humans and AI is shaping a new future for talent acquisition. From the arrival of job boards to the rise of social media, and now the integration of AI, the recruitment industry has continually adapted. Today’s transformation isn’t just about technology — it’s about redefining how we…

How Vintage Denim Became the New Luxury
How Vintage Denim Became the New Luxury

Once defined by flashy logos and celebrity-endorsed brands, luxury denim has taken a new turn. Today’s fashion-forward crowd embraces vintage jeans as the ultimate status symbol — not because of a label, but for the authenticity, craftsmanship, and unique stories behind each piece. The shift reflects a broader movement away from mass production and toward...

Nurturing Talent, One Season at a Time /// CP&KRELL Group
May Newsletter 2025

This May, we are embracing growth, fresh starts, and bold moves. At CP&KRELL, we are here to help you thrive—whether you’re building your team or stepping into your next big role.

Europe’s Fitness Market Keeps Growing. It’s Likely Just Scratching the Surface
Europe’s Fitness Market Keeps Growing. It’s Likely Just Scratching the Surface

The European fitness industry is experiencing unprecedented momentum, with both membership and revenue reaching record highs in 2024. A new report from Deloitte and EuropeActive highlights that the sector brought in €36 billion, with memberships climbing to 71.6 million—up from 67.7 million in 2023. While impressive, experts argue this is just the beginning of what…

L’Oréal’s First Quarter 2025 Sales Performance: A Strong Start to the Year
L’Oréal Kicks Off 2025 with Strong Momentum and Strategic Growth

L’Oréal has started 2025 with confidence, reporting €11.73 billion in sales for the first quarter—marking a 4.4% increase on a reported basis and 3.5% like-for-like growth. In a dynamic global beauty landscape, the Group has demonstrated resilience and innovation across its portfolio. This strong start reflects L’Oréal’s ability to navigate economic uncertainties while continuing to…

APRIL UPDATES Fresh Stars & Big Wins CP&KRELL Group
April Newsletter 2025

A new season, a new wave of opportunities! April is all about growth—careers are blossoming, businesses are thriving, and big moves are happening. At CP&KRELL, we’re matching top talent with game-changing roles and driving success across industries.

How AI Is Already Changing Marketing

Artificial intelligence is transforming marketing by automating processes and enhancing creative strategies, forcing fashion brands to find a balance between efficiency and authenticity. AI-generated content has sparked controversy, yet many companies are incorporating it into their operations. OpenAI’s latest advancements, like ChatGPT 4.0’s image generation, have fueled debates about the role of AI in creativity,…

Stay in touch?

Stay up-to-date on the industry by subscribing to our newsletter

Newsletter Subscription
Stay in touch?

Stay up-to-date on the industry by subscribing to our newsletter

Newsletter Subscription