As sports rule the fashion conversation classic football shirts secures investment and opens first US store.

As sports rule the fashion conversation classic football shirts secures investment and opens first US store.

Classic Football Shirts, a leading online marketplace for buying and selling vintage soccer jerseys, has secured nearly $40 million in investment from The Chernin Group. This significant investment will fuel the company’s growth, including its expansion into the US market with the opening of its first store in NYC’s SoHo. Classic Football Shirts has been…

Classic Football Shirts, a leading online marketplace for buying and selling vintage soccer jerseys, has secured nearly $40 million in investment from The Chernin Group. This significant investment will fuel the company’s growth, including its expansion into the US market with the opening of its first store in NYC’s SoHo.

Classic Football Shirts has been a profitable business since its inception, boasting a loyal customer base and a strong social media presence. The company attributes its success to its focus on authenticity and its unique business model of buying jerseys directly from sellers and reselling them at a markup, unlike competitors who take commission on each sale.

Looking ahead, Classic Football Shirts plans to leverage the upcoming surge of soccer-related events in the US, including the World Cup 2026, to further expand its reach in the American market. The company is also exploring potential retail expansion in major US cities like Miami and LA, as well as opportunities for collaborations with teams and brands. While the company is currently focused solely on soccer jerseys, it remains open to exploring opportunities in other sports if they align with its expertise.

Want to know more about Classic Football Shirts’ plans for the future and its unique approach to the vintage soccer jersey market?

Read more at: https://bit.ly/3wGe777

Latest insights

TRIP Drinks
Calm in a Can? The Truth Behind Chill-Out Drinks

From fizzy blends promising stress relief to wellness claims under scrutiny, “calm in a can” drinks are gaining fans and raising eyebrows. Experts weigh in on whether these mood-boosting beverages truly deliver or simply sell the idea of serenity.

August News, New Month, New Opportunities //// CP&KRELL Group
August Newsletter 2025

August brings a shift in pace—and a chance to refocus. At CP&KRELL, we're helping clients and candidates turn late-summer energy into lasting impact through strategic hires and smart career moves.

Vogue US faces backlash over Guess ad featuring AI-generated model
Vogue US faces backlash over Guess ad featuring AI-generated model

Vogue US sparked major debate when it ran a Guess ad featuring artificial intelligence–generated visuals in its August 2025 issue. The campaign stirred widespread backlash from readers, image professionals, and content creators, who see it as a warning sign for creative industries.

Design Essentials: Redefining Beauty with Purpose, from Atlanta to Africa
Design Essentials: Redefining Beauty with Purpose, from Atlanta to Africa

Design Essentials is more than a haircare brand—it’s a legacy rooted in purpose. With a strong presence across Africa and beyond, the brand continues to empower communities by redefining beauty standards and delivering inclusive, high-performance products tailored to diverse textures and cultures.

July Newsletter 2025

July brings the spirit of independence and bold moves. At CP&KRELL, we’re fueling the season with impactful placements and forward-thinking talent—one bright hire at a time.

Olly Vitamins Launches Personal Care Line
Olly Vitamins Launches Personal Care Line

Olly, best known as the leader in gummy supplements, is branching out beyond vitamins with the debut of its new personal care collection: Olly Mood + Skin. Building on its reputation for supporting holistic wellness, Olly aims to help people feel good both inside and out.

Bradley Cooper, Maluma and Vinicius Junior Are Boss Ambassadors
Bradley Cooper, Maluma and Vinicius Junior Are Boss Ambassadors

Bradley Cooper, Maluma and Vinicius Junior Are Boss Ambassadors

Summer strats with new roles and big wins
June Newsletter 2025

June is here—and with it, the energy of summer, progress, and possibility. At CP&KRELL, we’re focused on helping you stay ahead, whether you’re hiring top talent or exploring your next career move. Let’s make this season count.

Humans + AI: The Winning Formula for the Future of Recruiting
Humans + AI: The Winning Formula for the Future of Recruiting

In a fast-evolving recruiting landscape, the convergence of humans and AI is shaping a new future for talent acquisition. From the arrival of job boards to the rise of social media, and now the integration of AI, the recruitment industry has continually adapted. Today’s transformation isn’t just about technology — it’s about redefining how we…

How Vintage Denim Became the New Luxury
How Vintage Denim Became the New Luxury

Once defined by flashy logos and celebrity-endorsed brands, luxury denim has taken a new turn. Today’s fashion-forward crowd embraces vintage jeans as the ultimate status symbol — not because of a label, but for the authenticity, craftsmanship, and unique stories behind each piece. The shift reflects a broader movement away from mass production and toward...

Stay in touch?

Stay up-to-date on the industry by subscribing to our newsletter

Newsletter Subscription
Stay in touch?

Stay up-to-date on the industry by subscribing to our newsletter

Newsletter Subscription