How AI Is Already Changing Marketing

Artificial intelligence is transforming marketing by automating processes and enhancing creative strategies, forcing fashion brands to find a balance between efficiency and authenticity. AI-generated content has sparked controversy, yet many companies are incorporating it into their operations. OpenAI’s latest advancements, like ChatGPT 4.0’s image generation, have fueled debates about the role of AI in creativity,…

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A New Era of Men’s Skincare in India

The Indian male grooming industry is undergoing a radical transformation, moving away from hyper-masculine branding toward inclusive marketing, science-backed formulations, and influencer-driven narratives. With the market projected to reach $2.1 billion by 2025, younger consumers are driving demand for sophisticated skincare and even makeup products.

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March Newsletter

CP&KRELL SPRING AWAKENS New Career Opportunities

Spring is here, bringing fresh career opportunities! As growth blooms, we’re connecting top talent with thriving companies. Explore the latest trends and opportunities this season!

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Only 13.3% of Plastic Packaging Gets Recycled. Here’s What 130 Organizations Are Doing About It.

The beauty industry generates an overwhelming amount of plastic waste, with 120 billion units of plastic packaging produced annually. Despite efforts, the U.S. recycling rate for plastic packaging remains at a low 13.3%. The U.S. Plastics Pact, a coalition of 130 organizations including major brands like L’Oréal, Unilever, and Walmart, is working to change this through ambitious sustainability targets.

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