Bradley Cooper, Maluma and Vinicius Junior Are Boss Ambassadors
Bradley Cooper, Maluma and Vinicius Junior Are Boss Ambassadors
Boss Fragrances is turning up the heat with a powerful trio of global ambassadors—Bradley Cooper, Maluma, and Vinicius Junior—who are set to lead the next chapter of the iconic Boss Bottled fragrance line. These three stars from film, music, and sports come together to embody the essence of modern masculinity: ambition, authenticity, and a commitment to uplifting others. Their collaboration reflects the evolving story of the Boss man, where success isn’t just personal—it’s shared.
Launching on August 24, Boss Bottled Beyond introduces a bold new take on men’s fragrance. As the first premium ginger-leather eau de parfum in the Boss collection, it merges spicy, long-lasting ginger with the depth and sensuality of leather. This innovative blend mirrors the dynamic synergy between the ambassadors themselves—distinct yet united. Available in various formats, including refillable bottles and complementary grooming products, the line is positioned to redefine sophistication in men’s scents.
With star power and a distinctive scent profile, Boss Bottled Beyond is more than just a fragrance—it’s a lifestyle statement.
Explore the full article here
Latest insights
Bradley Cooper, Maluma and Vinicius Junior Are Boss Ambassadors
Bradley Cooper, Maluma and Vinicius Junior Are Boss Ambassadors
June Newsletter 2025
June is here—and with it, the energy of summer, progress, and possibility. At CP&KRELL, we’re focused on helping you stay ahead, whether you’re hiring top talent or exploring your next career move. Let’s make this season count.
Humans + AI: The Winning Formula for the Future of Recruiting
In a fast-evolving recruiting landscape, the convergence of humans and AI is shaping a new future for talent acquisition. From the arrival of job boards to the rise of social media, and now the integration of AI, the recruitment industry has continually adapted. Today’s transformation isn’t just about technology — it’s about redefining how we…
How Vintage Denim Became the New Luxury
Once defined by flashy logos and celebrity-endorsed brands, luxury denim has taken a new turn. Today’s fashion-forward crowd embraces vintage jeans as the ultimate status symbol — not because of a label, but for the authenticity, craftsmanship, and unique stories behind each piece. The shift reflects a broader movement away from mass production and toward...
May Newsletter 2025
This May, we are embracing growth, fresh starts, and bold moves. At CP&KRELL, we are here to help you thrive—whether you’re building your team or stepping into your next big role.
Europe’s Fitness Market Keeps Growing. It’s Likely Just Scratching the Surface
The European fitness industry is experiencing unprecedented momentum, with both membership and revenue reaching record highs in 2024. A new report from Deloitte and EuropeActive highlights that the sector brought in €36 billion, with memberships climbing to 71.6 million—up from 67.7 million in 2023. While impressive, experts argue this is just the beginning of what…
L’Oréal Kicks Off 2025 with Strong Momentum and Strategic Growth
L’Oréal has started 2025 with confidence, reporting €11.73 billion in sales for the first quarter—marking a 4.4% increase on a reported basis and 3.5% like-for-like growth. In a dynamic global beauty landscape, the Group has demonstrated resilience and innovation across its portfolio. This strong start reflects L’Oréal’s ability to navigate economic uncertainties while continuing to…
April Newsletter 2025
A new season, a new wave of opportunities! April is all about growth—careers are blossoming, businesses are thriving, and big moves are happening. At CP&KRELL, we’re matching top talent with game-changing roles and driving success across industries.
How AI Is Already Changing Marketing
Artificial intelligence is transforming marketing by automating processes and enhancing creative strategies, forcing fashion brands to find a balance between efficiency and authenticity. AI-generated content has sparked controversy, yet many companies are incorporating it into their operations. OpenAI’s latest advancements, like ChatGPT 4.0’s image generation, have fueled debates about the role of AI in creativity,…
A New Era of Men’s Skincare in India
The Indian male grooming industry is undergoing a radical transformation, moving away from hyper-masculine branding toward inclusive marketing, science-backed formulations, and influencer-driven narratives. With the market projected to reach $2.1 billion by 2025, younger consumers are driving demand for sophisticated skincare and even makeup products.