Cocoon Group Expands Circular Luxury Ecosystem with More Luxury Club
Cocoon Group strengthens its vision for circular luxury by welcoming More Luxury Club, uniting communities around sustainable, shared access to designer fashion and jewellery.
Cocoon Group is strengthening its position at the forefront of circular fashion with the addition of More Luxury Club (MLC), marking another major step in its mission to redefine the future of luxury. Formed from the recent merger of Cocoon and My Wardrobe HQ, the group continues to build momentum as a unifying force for sustainable, community-driven luxury experiences. By welcoming MLC, a platform known for co-ownership of high-value handbags and jewellery, Cocoon reinforces its commitment to quality, longevity and conscious consumption.
The integration allows MLC members to remain rooted in circular luxury while unlocking a wider ecosystem of services, including rental, resale, subscriptions and exclusive brand collaborations—all housed within one platform. United by shared values, both companies see sustainability and community as central to the evolution of luxury. As Cocoon continues its roll-up strategy—having already brought together players like Rotaro and Cercle—the group is rapidly consolidating the sector, positioning itself as the UK’s most comprehensive and innovative destination for circular luxury fashion.
This latest move signals more than growth; it reflects a shift in how luxury can be accessed, shared and enjoyed responsibly. As Cocoon Group sets a new benchmark for thoughtful consolidation and sustainable scale, the partnership with More Luxury Club offers a glimpse into a smarter, more inclusive future for fashion. Read more here!
Latest insights
December Newsletter 2025
As the year comes to a close, what stands out most are the accomplishments we’ve shared and the relationships that brought real progress. It’s clear: great people make great things happen.
The Beauty of Precision: Inside SearchBeaute.ai’s AI-Powered Discovery Platform
As AI reshapes how consumers shop for beauty, SearchBeaute.ai emerges as a focused alternative to mass platforms—delivering personalized, clutter-free product recommendations built for beauty lovers.
Cocoon Group Expands Circular Luxury Ecosystem with More Luxury Club
Cocoon Group strengthens its vision for circular luxury by welcoming More Luxury Club, uniting communities around sustainable, shared access to designer fashion and jewellery.
November Newsletter 2025
As we enter this season of gratitude, we’re taking a moment to celebrate the partnerships, talent, and transformations that made 2025 remarkable. From empowering professionals to reach new heights, to helping brands grow with purpose-driven leaders - CP & KRELL Group is thankful for every success story we’ve shared together.
Old-School Kicks, New Age Appeal: How Onitsuka Tiger Captures Gen Z
The 76-year-old Japanese sneaker brand Onitsuka Tiger is making a major comeback by winning the hearts of Gen Z—thanks to a blend of vintage style, social-media buzz and savvy global travel.
Game On for Great Skin: CeraVe Joins Forces with the NBA
CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.
October Newsletter 2025
Can you believe it’s already October? 🍂 This season reminds us of the power of change—and at CP&KRELL Group we feel blessed to have helped professionals land new opportunities and supported beauty, wellness, and fashion brands in finding the talent to fuel their growth. The year isn’t over yet, and there’s still so much ahead!
OpenAI E-Commerce: What Every Brand Needs to Know
OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.
Gen Z Isn’t Buying Luxury’s Story
Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.
September Newsletter 2025
Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.