E.L.F. BEAUTY LAUNCHES COMMERCE ON ROBLOX
E.L.F. Beauty is making history by becoming the first beauty brand to allow real-world shopping within the popular Roblox gaming platform. This new feature is part of their E.L.F. UP! experience which has already had over 12 million visits.
E.L.F. Beauty is making history by becoming the first beauty brand to allow real-world shopping within the popular Roblox gaming platform. This new feature is part of their E.L.F. UP! experience which has already had over 12 million visits.
Users can now buy a limited-edition E.L.F. UP! Pets Hoodie, along with other cruelty-free beauty products, through a virtual kiosk. These purchases will also come with a digital replica for their Roblox avatar, designed by Roblox creators. E.L.F. is also donating $50,000 to the Humane Society of the United States to further emphasize their commitment to animal welfare.
This is a big step for both E.L.F. and Roblox. E.L.F. is reaching a younger generation in a familiar and fun way, while Roblox is testing out the potential for in-platform commerce.
If you’d like to learn more about the specific products available, the virtual goods users receive, or the future of shopping within Roblox, check out the full article.
Explore the full article here https://bit.ly/461q2tw
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