February Newsletter
Welcome to our Newsletter where you can keep up with the latest trends in the beauty, wellness, and fashion industries, and have firsthand information on our most recent job searches.
Welcome to the CP&KRELL Newsletter!
- February Edition -
Welcome to our Newsletter where you can keep up with the latest trends in the beauty, wellness, and fashion industries, and have firsthand information on our most recent job searches.
CP&KRELL UPDATES
The CP&Krell Group stands as your reliable partner, bringing 25 years of top-tier experience to the global stage. We have emerged as the preferred choice for companies across the USA, Latin America, and Europe.
Our extensive network of over 45,000 professionals provides unmatched access to top-tier candidates specializing in beauty, wellness, and fashion, excelling in various sectors like direct sales, retail, and e-commerce.
We go beyond meeting expectations; we strive for the relentless delivery of talent that exceeds them. Embark on a journey with us, where your success takes center stage, and together, let's achieve greatness!
LATEST AVAILABLE JOBS
Check out our NEW and Exciting Opportunities in the DTC and Direct Sales Channels. If these are a match to your experience and expectations we would love to hear from you.
Sr. Manager E-commerce & CRM
Responsible to enhance the customer shopping experience, maximize e-commerce sales revenue, and optimize email and SMS. Initiative, energy, analytical prowess, creativity, and the ability to work effectively across functions are crucial for success.
CRM Manager
Leader responsible helping grow the bottom line of the company by developing successful sales strategies, boosting recruiting and attracting leaders to their fast growing social selling business model. Excellent career path at this unique company.
Field Sales Manager
Collaborates closely with the full Digital & Ecommerce team to develop and implement strategies, which consistently exceed consumer expectations and grow the company's community.
Confidential
We also have several executive roles that are confidential. If you are a Vice President or a C-level executive and wish to be confidentially considered, please send us your information here.
INDUSTRY NEWS
Here are the latest news, industry trends, expert analysis, and valuable insights to thrive in today's dynamic business landscape in the industries we represent.
US 2023 PRESTIGE & MASS BEAUTY SALES BOTH GREW: REPORT |
|
In 2023, the U.S. beauty industry demonstrated robust growth, with prestige beauty sales surging by 14% to $31.7 billion, outpacing the 6% increase in mass market beauty sales, according to data from Circana. Makeup emerged as a standout performer, experiencing a 15% growth in prestige, led by a remarkable 31% spike in lip makeup sales. |
"GREAT TALENT IS STILL CRITICAL": RETAIL'S LABOR SHORTAGE CAN'T BE FILLED BY AI, EXECS SAY |
|
The National Retail Federation's Big Show 2024 highlighted the dominant role of artificial intelligence (AI) in retail discussions. Executives and exhibitors showcased AI's potential to streamline tasks like inventory allocation and sales trend analysis. However, amidst the tech focus, a critical theme emerged – the importance of human talent in the retail industry. |
HOW TO ATTRACT MILLENNIALS TO YOUR ORGANIZATION |
|
To attract millennials, employers should prioritize work-life balance by emphasizing benefits like regular breaks and unlimited paid time off. Communicating clear opportunities for career development, including success stories, is crucial, as three-fourths of millennials would leave a job lacking skill-building support. Utilizing social media platforms like Facebook, YouTube, and Instagram for job ads can effectively reach this generation, known for their digital engagement. |
EASY-ACCESS WELLNESS: INSIDE TARGET’S LATEST RETAIL STRATEGY |
|
In 2024, the fashion industry embraces sustainability through a thriving resale market. Six pivotal trends, including eco-conscious consumer habits and tech integration, shape this evolution. Challenges like authentication and environmental impact persist. Leading brands like Levi's and Patagonia champion circular fashion, driving the resale sector's growth amid a push for a greener fashion landscape. |
Latest insights
Old-School Kicks, New Age Appeal: How Onitsuka Tiger Captures Gen Z
The 76-year-old Japanese sneaker brand Onitsuka Tiger is making a major comeback by winning the hearts of Gen Z—thanks to a blend of vintage style, social-media buzz and savvy global travel.
Game On for Great Skin: CeraVe Joins Forces with the NBA
CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.
October Newsletter 2025
Can you believe it’s already October? 🍂 This season reminds us of the power of change—and at CP&KRELL Group we feel blessed to have helped professionals land new opportunities and supported beauty, wellness, and fashion brands in finding the talent to fuel their growth. The year isn’t over yet, and there’s still so much ahead!
OpenAI E-Commerce: What Every Brand Needs to Know
OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.
Gen Z Isn’t Buying Luxury’s Story
Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.
September Newsletter 2025
Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.
Can bridal take off in resale?
Secondhand bridal is no longer a niche—it’s a movement. With rising wedding costs and growing demand for sustainability, resale platforms like Onceloved are reshaping how brides shop, offering style, savings, and purpose in every gown.
Calm in a Can? The Truth Behind Chill-Out Drinks
From fizzy blends promising stress relief to wellness claims under scrutiny, “calm in a can” drinks are gaining fans and raising eyebrows. Experts weigh in on whether these mood-boosting beverages truly deliver or simply sell the idea of serenity.
August Newsletter 2025
August brings a shift in pace—and a chance to refocus. At CP&KRELL, we're helping clients and candidates turn late-summer energy into lasting impact through strategic hires and smart career moves.
Vogue US faces backlash over Guess ad featuring AI-generated model
Vogue US sparked major debate when it ran a Guess ad featuring artificial intelligence–generated visuals in its August 2025 issue. The campaign stirred widespread backlash from readers, image professionals, and content creators, who see it as a warning sign for creative industries.