Game On for Great Skin: CeraVe Joins Forces with the NBA
CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.
In a groundbreaking move that bridges the worlds of sports and beauty, CeraVe—the dermatologist-developed skin care brand trusted by millions—has officially teamed up with the National Basketball Association (NBA) as its official skin and hair care partner. This dynamic collaboration unites two global powerhouses dedicated to performance, wellness, and accessibility. Together, they aim to reach a worldwide audience through creative storytelling, exclusive content, and engaging experiences that highlight the importance of skin and scalp care both on and off the court.
This partnership is more than just branding—it’s a mission-driven alliance to redefine self-care for athletes and fans alike. With the NBA’s vast global reach of over 2.5 billion followers and CeraVe’s growing 1.4 million-strong community, the collaboration will spark vital conversations about skin health while making dermatologist-level care more accessible. Through initiatives like “Care for All,” CeraVe and the NBA will provide education, screenings, and hands-on activations at major league events such as the NBA All-Star, Emirates NBA Cup, and NBA Summer League. As CeraVe’s U.S. General Manager Esther Garcia explained, the partnership underscores a shared commitment to performance and inclusivity, fostering a holistic approach to wellness that empowers everyone—from players to fans—to care for their skin barrier.
As beauty and sports collide in innovative ways, this collaboration signals an exciting evolution in how men engage with skin care. Following trends like Garnier’s partnership with the FC Mobile Festival, CeraVe’s union with the NBA shows that self-care is becoming a team sport—one where confidence, health, and performance go hand in hand. The game has changed, and it’s only just begun. Read more here!
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Game On for Great Skin: CeraVe Joins Forces with the NBA
CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.
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