The Beauty of Precision: Inside SearchBeaute.ai’s AI-Powered Discovery Platform
As AI reshapes how consumers shop for beauty, SearchBeaute.ai emerges as a focused alternative to mass platforms—delivering personalized, clutter-free product recommendations built for beauty lovers.
As artificial intelligence reshapes how consumers discover and shop for beauty products, a new generation of platforms is emerging to meet the industry’s specific needs. Former Tesla associate and beauty retail veteran Ghezal Ebrat is stepping into this space with SearchBeaute.ai, a beauty-first AI search engine designed to deliver highly personalized product recommendations. Launched in October after two years of development, the platform positions itself as a focused alternative to generalist AI tools like ChatGPT, promising clarity in an increasingly overwhelming digital beauty landscape.
SearchBeaute.ai blends AI with deep beauty expertise, offering users a streamlined experience through tools like The Beauty Code quiz and My Shelf, which capture individual preferences and curate tailored recommendations. Rather than endless product catalogs, the platform narrows results to a handful of best-fit options, helping reduce cognitive overload while encouraging more mindful consumption. Backed by growing user adoption and insights from Ebrat’s years at Sephora, Ulta and Tesla, the platform aims to balance legacy brands with emerging and indie players—while exploring future monetization through affiliate links, brand partnerships and B2B insights.
With AI-powered search poised to drive hundreds of billions in retail spending, SearchBeaute.ai is carving out a distinctive lane by putting personalization, transparency and human authenticity at the center of beauty discovery. As Ebrat challenges the pay-to-play future of large AI platforms, her vision raises a compelling question: can a purpose-built AI truly redefine how we find the products meant for us? Read more here!
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