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Old-School Kicks, New Age Appeal: How Onitsuka Tiger Captures Gen Z
The 76-year-old Japanese sneaker brand Onitsuka Tiger is making a major comeback by winning the hearts of Gen Z—thanks to a blend of vintage style, social-media buzz and savvy global travel.
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Game On for Great Skin: CeraVe Joins Forces with the NBA
CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.
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October Newsletter 2025
Can you believe it’s already October? 🍂 This season reminds us of the power of change—and at CP&KRELL Group we feel blessed to have helped professionals land new opportunities and supported beauty, wellness, and fashion brands in finding the talent to fuel their growth. The year isn’t over yet, and there’s still so much ahead!
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OpenAI E-Commerce: What Every Brand Needs to Know
OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.
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Gen Z Isn’t Buying Luxury’s Story
Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.
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September Newsletter 2025
Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.
Latest blogs
COTY FORECAST 2024 GROWTH ON STRONG 2023 RESULTS
Coty, the global beauty brand, is forecasting significant growth in 2024 following robust 2023 results. The beauty industry leader’s optimistic outlook reflects its strong performance and strategic initiatives. Coty’s success in 2023 is attributed to various factors, including innovative product launches, effective marketing campaigns, and a focus on meeting consumer demands. The company’s agility…
GUESS INTERNATIONAL BUSINESS CONTINUES TO PERFORM STRONGLY
Guess, the global fashion brand, continues to show robust performance in its international business operations, reflecting resilience and adaptability in the fashion industry. Despite challenges posed by the ever-changing fashion landscape, Guess thrives internationally. Its ability to resonate with diverse markets and maintain strong brand appeal is evident in its sustained success. The brand’s…
NOT ALL BAD NEWS? GENERATIVE AI WILL BENEFIT CAREERS, SAY 41% OF US WORKERS
According to a recent survey, 41% of US workers believe that Generative AI will have a positive impact on their careers, offering a glimmer of hope amidst technological advancements in the workforce. While concerns about automation and AI replacing jobs persist, the survey reveals that many workers see the potential benefits of Generative AI….
HOW TO RETAIN GEN Z EMPLOYEES? PROVIDE THEM THE LEARNING EXPERIENCES THEY WANT
In today’s dynamic workplace, retaining Gen Z employees is crucial. They bring unique needs shaped by transformative forces like a pandemic, racial reckonings, and technology. Embracing transparency, diversity, flexibility, and providing career mobility are key. Gen Z employees are often perceived as “needy,” but understanding their perspective is essential. They grew up amid a…
August Newsletter
Welcome to our Newsletter where you can keep up with the latest trends in the beauty, wellness, and fashion industries, and have firsthand information on our most recent job searches.
Why These Talent Leaders Are Pushing Back On Gen Z Workplace Stereotypes
Explore the prevailing misconception surrounding Gen Z in the workplace with this enlightening article from LinkedIn Talent Blog. Delve into the perceptions and realities that shape this generation’s role in today’s professional world. The article sheds light on the misconceptions surrounding Gen Z as they enter the workforce. Just as previous generations faced stereotypes, Gen…