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Old-School Kicks, New Age Appeal: How Onitsuka Tiger Captures Gen Z
The 76-year-old Japanese sneaker brand Onitsuka Tiger is making a major comeback by winning the hearts of Gen Z—thanks to a blend of vintage style, social-media buzz and savvy global travel.
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Game On for Great Skin: CeraVe Joins Forces with the NBA
CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.
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October Newsletter 2025
Can you believe it’s already October? 🍂 This season reminds us of the power of change—and at CP&KRELL Group we feel blessed to have helped professionals land new opportunities and supported beauty, wellness, and fashion brands in finding the talent to fuel their growth. The year isn’t over yet, and there’s still so much ahead!
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OpenAI E-Commerce: What Every Brand Needs to Know
OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.
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Gen Z Isn’t Buying Luxury’s Story
Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.
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September Newsletter 2025
Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.
Latest blogs
Medifast Expands into $30B Sports Nutrition Category with OPTAVIA ACTIVE
Introducing Medifast’s groundbreaking foray into the dynamic sports nutrition market with Optavia Active. This strategic expansion marks a bold move for the established health and wellness brand, as it sets its sights on a share of the flourishing $30 billion industry. Medifast’s entrance into sports nutrition reflects its commitment to innovation and responding to the…
Makeup Influencers, Skincare Benefits Propel Cosmetics Sales for Summer
In the world of cosmetics, a dynamic shift is underway. Makeup influencers have become pivotal in steering trends and driving consumer preferences. This transformative trend is expertly explored in a recent article, shedding light on how these influencers are redefining beauty norms and captivating audiences. Furthermore, the article delves into a fascinating phenomenon –…
July Newsletter
Welcome to our Newsletter where you can keep up with the latest trends in the beauty, wellness, and fashion industries, and have firsthand information on our most recent job searches.
L’Oréal’s New Research Looks at Impact of Pigmentation, Hormonal Variations on Women’s Skin & Scalp
L’Oréal’s groundbreaking research delves into how pigmentation and hormonal variations affect women’s skin and scalp. Discover the fascinating interplay between these factors and their implications for personalized beauty care.
With the most launches in a year, India is the newest darling of global beauty brands
India’s beauty industry is experiencing a remarkable surge, capturing the attention of global beauty brands. With an unprecedented number of product launches, India has become a newfound darling for beauty companies worldwide. In this article, we delve into the factors driving this trend and the immense potential the Indian beauty market holds.
The rise of sustainable fashion: a shift in western consumer behavior
Sustainable fashion has emerged as a powerful movement, reflecting a significant shift in Western consumer behavior. With growing concerns about the environmental and social impact of the fashion industry, consumers are increasingly demanding more ethical and sustainable options. In this article, we explore the key drivers behind this transformation and the implications it holds for the future of the fashion industry.