The Latest

OUR NOVEMBER MANTRA: THANKFUL. CONNECTED. INDPIRED.
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November Newsletter 2025

As we enter this season of gratitude, we’re taking a moment to celebrate the partnerships, talent, and transformations that made 2025 remarkable. From empowering professionals to reach new heights, to helping brands grow with purpose-driven leaders – CP & KRELL Group is thankful for every success story we’ve shared together.

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Old-School Kicks, New Age Appeal: How Onitsuka Tiger Captures Gen Z
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Old-School Kicks, New Age Appeal: How Onitsuka Tiger Captures Gen Z

The 76-year-old Japanese sneaker brand Onitsuka Tiger is making a major comeback by winning the hearts of Gen Z—thanks to a blend of vintage style, social-media buzz and savvy global travel.

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Game On for Great Skin: CeraVe Joins Forces with the NBA
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Game On for Great Skin: CeraVe Joins Forces with the NBA

CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.

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The year isn’t over. You Move Awaits.
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October Newsletter 2025

Can you believe it’s already October? 🍂 This season reminds us of the power of change—and at CP&KRELL Group we feel blessed to have helped professionals land new opportunities and supported beauty, wellness, and fashion brands in finding the talent to fuel their growth. The year isn’t over yet, and there’s still so much ahead!

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OpenAI E-Commerce: What Every Brand Needs to Know
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OpenAI E-Commerce: What Every Brand Needs to Know

OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.

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Gen Z Isn’t Buying Luxury’s Story
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Gen Z Isn’t Buying Luxury’s Story

Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.

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Latest blogs

The rise of sustainable fashion: a shift in western consumer behavior

Sustainable fashion has emerged as a powerful movement, reflecting a significant shift in Western consumer behavior. With growing concerns about the environmental and social impact of the fashion industry, consumers are increasingly demanding more ethical and sustainable options. In this article, we explore the key drivers behind this transformation and the implications it holds for the future of the fashion industry.

June’s Newsletter

Welcome to our Newsletter where you can keep up with the latest trends in the beauty, wellness, and fashion industries, and have firsthand information on our most recent job searches. WELCOME TO THE CP & KRELL TEAM We are excited to introduce you to our new outstanding team members who have recently joined our firm….

Game changers: Male athletes score big as beauty brands’ makeup ambassadors

Male athletes are breaking barriers and reshaping the beauty industry as we know it. From basketball player Jalen Green partnering with Machine Gun KELLY’S NAILS HVL LTD polish brand to Olympic gold medalist Tom Daley promoting Rimmel’s Match Perfection Foundation, these athletes are leading the way in promoting beauty products for men. On a recent article by Liz…

Brand business: What’s happening in the world of beauty brands

The personal care industry has a long supply chain, but consumers generally only see the end, brands. HTTPS://https://lnkd.in/gEkyRdw7 #business #brand #beautyindustry #cpkrellrecruiters

Sephora, J.Crew Group, and Gap form an anti-bias coalition to combat in-store discrimination…

Several shops announced the formation of a new group to combat racism and bigotry in stores on Wednesday. The group brings together 28 U.S. businesses, including Sephora, J.Crew Group, Gap, and Crocs, to sign a pledge to make shopping more inviting for Black, Indigenous, and People of Color consumers. “We believe Sephora is in a…

Nu Skin Preserves 1.4 Million Acres of Natural Habitats through Sustainability Efforts

its 2021 Social Impact and Sustainability Report, Nu Skin shared its progress toward its environmental, social and governance (ESG) priorities, including its sustainability commitments and global giving efforts. The company’s philanthropic organization, The Nu Skin Force for Good Foundation, in particular, has generously supported health and wellness projects that benefit hundreds of thousands of children and has…

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