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Old-School Kicks, New Age Appeal: How Onitsuka Tiger Captures Gen Z
The 76-year-old Japanese sneaker brand Onitsuka Tiger is making a major comeback by winning the hearts of Gen Z—thanks to a blend of vintage style, social-media buzz and savvy global travel.
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Game On for Great Skin: CeraVe Joins Forces with the NBA
CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.
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October Newsletter 2025
Can you believe it’s already October? 🍂 This season reminds us of the power of change—and at CP&KRELL Group we feel blessed to have helped professionals land new opportunities and supported beauty, wellness, and fashion brands in finding the talent to fuel their growth. The year isn’t over yet, and there’s still so much ahead!
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OpenAI E-Commerce: What Every Brand Needs to Know
OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.
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Gen Z Isn’t Buying Luxury’s Story
Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.
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September Newsletter 2025
Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.
Latest blogs
Europe’s Fitness Market Keeps Growing. It’s Likely Just Scratching the Surface
The European fitness industry is experiencing unprecedented momentum, with both membership and revenue reaching record highs in 2024. A new report from Deloitte and EuropeActive highlights that the sector brought in €36 billion, with memberships climbing to 71.6 million—up from 67.7 million in 2023. While impressive, experts argue this is just the beginning of what…
L’Oréal Kicks Off 2025 with Strong Momentum and Strategic Growth
L’Oréal has started 2025 with confidence, reporting €11.73 billion in sales for the first quarter—marking a 4.4% increase on a reported basis and 3.5% like-for-like growth. In a dynamic global beauty landscape, the Group has demonstrated resilience and innovation across its portfolio. This strong start reflects L’Oréal’s ability to navigate economic uncertainties while continuing to…
April Newsletter 2025
A new season, a new wave of opportunities! April is all about growth—careers are blossoming, businesses are thriving, and big moves are happening. At CP&KRELL, we’re matching top talent with game-changing roles and driving success across industries.
How AI Is Already Changing Marketing
Artificial intelligence is transforming marketing by automating processes and enhancing creative strategies, forcing fashion brands to find a balance between efficiency and authenticity. AI-generated content has sparked controversy, yet many companies are incorporating it into their operations. OpenAI’s latest advancements, like ChatGPT 4.0’s image generation, have fueled debates about the role of AI in creativity,…
A New Era of Men’s Skincare in India
The Indian male grooming industry is undergoing a radical transformation, moving away from hyper-masculine branding toward inclusive marketing, science-backed formulations, and influencer-driven narratives. With the market projected to reach $2.1 billion by 2025, younger consumers are driving demand for sophisticated skincare and even makeup products.
March Newsletter
Spring is here, bringing fresh career opportunities! As growth blooms, we’re connecting top talent with thriving companies. Explore the latest trends and opportunities this season!