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September Newsletter 2025
Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.
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Can bridal take off in resale?
Secondhand bridal is no longer a niche—it’s a movement. With rising wedding costs and growing demand for sustainability, resale platforms like Onceloved are reshaping how brides shop, offering style, savings, and purpose in every gown.
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Calm in a Can? The Truth Behind Chill-Out Drinks
From fizzy blends promising stress relief to wellness claims under scrutiny, “calm in a can” drinks are gaining fans and raising eyebrows. Experts weigh in on whether these mood-boosting beverages truly deliver or simply sell the idea of serenity.
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August Newsletter 2025
August brings a shift in pace—and a chance to refocus. At CP&KRELL, we’re helping clients and candidates turn late-summer energy into lasting impact through strategic hires and smart career moves.
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Vogue US faces backlash over Guess ad featuring AI-generated model
Vogue US sparked major debate when it ran a Guess ad featuring artificial intelligence–generated visuals in its August 2025 issue. The campaign stirred widespread backlash from readers, image professionals, and content creators, who see it as a warning sign for creative industries.
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Design Essentials: Redefining Beauty with Purpose, from Atlanta to Africa
Design Essentials is more than a haircare brand—it’s a legacy rooted in purpose. With a strong presence across Africa and beyond, the brand continues to empower communities by redefining beauty standards and delivering inclusive, high-performance products tailored to diverse textures and cultures.
Latest blogs
MAKING SENSE OF FRAGRANCE’S FUTURE
The fragrance industry is experiencing a boom, with new launches, high sales and acquisitions across all ranges from luxury to mass market. However, despite this growth, fragrance companies face challenges in attracting investors.
E.L.F. BEAUTY LAUNCHES COMMERCE ON ROBLOX
E.L.F. Beauty is making history by becoming the first beauty brand to allow real-world shopping within the popular Roblox gaming platform. This new feature is part of their E.L.F. UP! experience which has already had over 12 million visits.
August Newsletter
Ready to level up your career? This month, we’re diving into the world of high-performance talent. Discover how to score your dream job and become a champion in your industry.
ANIMAL TESTING & ALTERNATIVE METHODS IN CHINA
China’s cosmetic industry is facing new regulations that require detailed toxicological test results. This could include animal testing if there are no alternative methods available. There is a growing demand for cruelty-free products, so the industry is looking for ways to avoid animal testing.
PLASTIC FREE JULY: BRAND ALTERNATIVES TO PLASTIC MATERIALS AND PACKAGING ARE ON THE RISE
The fashion industry is facing a growing problem with microplastics, tiny particles shed from synthetic textiles and products, polluting the marine environment. To combat this issue, several fashion brands are pioneering the use of sustainable alternatives to plastic. Toms, a well-known shoe company, has been incorporating recycled ocean-bound plastics into their products since 2020. They…
July Newsletter
Happy 4th of July from CP&Krell Group! As we celebrate independence and freedom, we reflect on the importance of opportunity and connection. Whether you’re a talented professional seeking your next challenge or a company looking to build a dream team, we’re here to help—just like the American spirit we celebrate this holiday. Let’s connect and unlock your full potential together!