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Old-School Kicks, New Age Appeal: How Onitsuka Tiger Captures Gen Z
The 76-year-old Japanese sneaker brand Onitsuka Tiger is making a major comeback by winning the hearts of Gen Z—thanks to a blend of vintage style, social-media buzz and savvy global travel.
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Game On for Great Skin: CeraVe Joins Forces with the NBA
CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.
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October Newsletter 2025
Can you believe it’s already October? 🍂 This season reminds us of the power of change—and at CP&KRELL Group we feel blessed to have helped professionals land new opportunities and supported beauty, wellness, and fashion brands in finding the talent to fuel their growth. The year isn’t over yet, and there’s still so much ahead!
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OpenAI E-Commerce: What Every Brand Needs to Know
OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.
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Gen Z Isn’t Buying Luxury’s Story
Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.
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September Newsletter 2025
Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.
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October Newsletter
Welcome to our Newsletter where you can keep up with the latest trends in the beauty, wellness, and fashion industries, and have firsthand information on our most recent job searches.
How Beauty Brands Are Gearing Up for the Holiday Season
The holiday season is crucial for beauty brands to boost revenue, but with rising inflation and consumer caution, brands need to offer compelling promotions to stand out. Many brands are focusing on strategies like repackaging existing kits, partnering with other brands, and launching early holiday deals.
Fjällräven launches resale marketplace
Fjällräven, known for its durable outdoor gear, has launched a peer-to-peer resale marketplace called Fjällräven Pre-Loved. This platform aligns with the brand’s commitment to sustainability and reducing waste in the fashion industry.
September Newsletter
Welcome to our Newsletter where you can keep up with the latest trends in the beauty, wellness, and fashion industries, and have firsthand information on our most recent job searches.
Proven Methods for Career Seekers, MRI TRAINING PROGRAM
As we step into fall, CP & KRELL GROUP, in collaboration with MRINETWORK, is thrilled to introduce an exclusive training program designed to empower job seekers with the skills they need to stand out in today’s competitive job market. Our series of five expertly led sessions will provide invaluable insights and practical strategies to help you advance your career.
MAKING SENSE OF FRAGRANCE’S FUTURE
The fragrance industry is experiencing a boom, with new launches, high sales and acquisitions across all ranges from luxury to mass market. However, despite this growth, fragrance companies face challenges in attracting investors.