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Old-School Kicks, New Age Appeal: How Onitsuka Tiger Captures Gen Z
The 76-year-old Japanese sneaker brand Onitsuka Tiger is making a major comeback by winning the hearts of Gen Z—thanks to a blend of vintage style, social-media buzz and savvy global travel.
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Game On for Great Skin: CeraVe Joins Forces with the NBA
CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.
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October Newsletter 2025
Can you believe it’s already October? 🍂 This season reminds us of the power of change—and at CP&KRELL Group we feel blessed to have helped professionals land new opportunities and supported beauty, wellness, and fashion brands in finding the talent to fuel their growth. The year isn’t over yet, and there’s still so much ahead!
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OpenAI E-Commerce: What Every Brand Needs to Know
OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.
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Gen Z Isn’t Buying Luxury’s Story
Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.
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September Newsletter 2025
Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.
Latest blogs
E.L.F. BEAUTY LAUNCHES COMMERCE ON ROBLOX
E.L.F. Beauty is making history by becoming the first beauty brand to allow real-world shopping within the popular Roblox gaming platform. This new feature is part of their E.L.F. UP! experience which has already had over 12 million visits.
August Newsletter
Ready to level up your career? This month, we’re diving into the world of high-performance talent. Discover how to score your dream job and become a champion in your industry.
ANIMAL TESTING & ALTERNATIVE METHODS IN CHINA
China’s cosmetic industry is facing new regulations that require detailed toxicological test results. This could include animal testing if there are no alternative methods available. There is a growing demand for cruelty-free products, so the industry is looking for ways to avoid animal testing.
PLASTIC FREE JULY: BRAND ALTERNATIVES TO PLASTIC MATERIALS AND PACKAGING ARE ON THE RISE
The fashion industry is facing a growing problem with microplastics, tiny particles shed from synthetic textiles and products, polluting the marine environment. To combat this issue, several fashion brands are pioneering the use of sustainable alternatives to plastic. Toms, a well-known shoe company, has been incorporating recycled ocean-bound plastics into their products since 2020. They…
July Newsletter
Happy 4th of July from CP&Krell Group! As we celebrate independence and freedom, we reflect on the importance of opportunity and connection. Whether you’re a talented professional seeking your next challenge or a company looking to build a dream team, we’re here to help—just like the American spirit we celebrate this holiday. Let’s connect and unlock your full potential together!
L’ORÉAL’S QIAN ZHENG TALKS “THE GREEN SCIENCES’ REVOLUTION AT SUPPLIERS’ DAY 2024
In a fireside chat at New York Society of Cosmetic Chemists’ annual Suppliers’ Day, Qian Zheng, senior vice president, head of advanced research, North America at L’Oréal, discussed the company’s robust five-year plan for sustainability goals.