The Latest
Featured
Old-School Kicks, New Age Appeal: How Onitsuka Tiger Captures Gen Z
The 76-year-old Japanese sneaker brand Onitsuka Tiger is making a major comeback by winning the hearts of Gen Z—thanks to a blend of vintage style, social-media buzz and savvy global travel.
Featured
Game On for Great Skin: CeraVe Joins Forces with the NBA
CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.
Featured
October Newsletter 2025
Can you believe it’s already October? 🍂 This season reminds us of the power of change—and at CP&KRELL Group we feel blessed to have helped professionals land new opportunities and supported beauty, wellness, and fashion brands in finding the talent to fuel their growth. The year isn’t over yet, and there’s still so much ahead!
Featured
OpenAI E-Commerce: What Every Brand Needs to Know
OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.
Featured
Gen Z Isn’t Buying Luxury’s Story
Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.
Featured
September Newsletter 2025
Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.
Latest blogs
51% OF GEN Z FEEL PRESSURE TO GET IN SHAPE FOR VACATIONS
Summer vacations should be a time to relax and unwind, but many people feel pressure to get in shape beforehand. This pressure is especially strong for younger generations, with 51% of Gen Z respondents feeling the need to look a certain way on vacation. Social media is a major culprit, with over half of Gen Z respondents attributing their pressure to get fit to social media influence.
June Newsletter
As the days get longer and the energy heats up, so do the exciting opportunities in the beauty, wellness, and fashion industries. We’ve got the latest trends and hottest job searches waiting for you inside, so get ready to make a summer splash in your career journey!
As sports rule the fashion conversation classic football shirts secures investment and opens first US store.
Classic Football Shirts, a leading online marketplace for buying and selling vintage soccer jerseys, has secured nearly $40 million in investment from The Chernin Group. This significant investment will fuel the company’s growth, including its expansion into the US market with the opening of its first store in NYC’s SoHo. Classic Football Shirts has been…
AR mirrors illuminate Dolce & Gabbana beauty’s path forward.
Dolce & Gabbana Beauty is taking big steps to establish itself as a major player in the luxury cosmetics market. After bringing their beauty line back in-house, they’ve launched a new makeup collection with a focus on reaching younger generations. One key element of this strategy is the use of innovative technology, like AR…
May Newsletter
Mothers are the cornerstones of our lives, shaping who we are and inspiring us to be our best selves. In May, we celebrate the incredible power of moms, focusing on the values they hold dear: kindness and gratitude. These qualities are not just essential for raising happy and successful children, but also for building fulfilling careers and creating a positive impact on the world.
HOW HOTELS CAN CAPITALIZE ON THE NEW FRONTIER OF INTEGRATED WELLNESS TECHNOLOGIES
The hotel industry is lagging behind other industries in adopting new technologies. This is especially true when it comes to wellness technologies, or “welltech.” Welltech is a broad term that encompasses everything from fitness trackers to sleep monitors to body scanning devices. Hotels need to start incorporating welltech into their offerings in order to…