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Old-School Kicks, New Age Appeal: How Onitsuka Tiger Captures Gen Z
The 76-year-old Japanese sneaker brand Onitsuka Tiger is making a major comeback by winning the hearts of Gen Z—thanks to a blend of vintage style, social-media buzz and savvy global travel.
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Game On for Great Skin: CeraVe Joins Forces with the NBA
CeraVe and the NBA are teaming up in an unexpected power move that brings self-care to center court. As the league’s official skin and hair care partner, CeraVe is redefining what it means to perform-on and off the court-by making dermatologist-developed care accessible to all.
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October Newsletter 2025
Can you believe it’s already October? 🍂 This season reminds us of the power of change—and at CP&KRELL Group we feel blessed to have helped professionals land new opportunities and supported beauty, wellness, and fashion brands in finding the talent to fuel their growth. The year isn’t over yet, and there’s still so much ahead!
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OpenAI E-Commerce: What Every Brand Needs to Know
OpenAI’s Shopify integration could reshape e-commerce. From personalization to data battles, brands must adapt to stay visible in ChatGPT.
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Gen Z Isn’t Buying Luxury’s Story
Gen Z isn’t tuning out of luxury — they’re questioning its value. From soaring prices to second-hand alternatives, discover why younger shoppers demand transparency, authenticity, and a new kind of storytelling.
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September Newsletter 2025
Hard to believe we’re already in the 4th quarter of 2025! This is a key moment to finish the year strong. September brings a fresh burst of energy and sharper focus—and at CP&KRELL, we’re tapping into that momentum to make meaningful hires and career moves that set the tone for the months ahead.
Latest blogs
Olly Vitamins Launches Personal Care Line
Olly, best known as the leader in gummy supplements, is branching out beyond vitamins with the debut of its new personal care collection: Olly Mood + Skin. Building on its reputation for supporting holistic wellness, Olly aims to help people feel good both inside and out.
Bradley Cooper, Maluma and Vinicius Junior Are Boss Ambassadors
Bradley Cooper, Maluma and Vinicius Junior Are Boss Ambassadors
June Newsletter 2025
June is here—and with it, the energy of summer, progress, and possibility. At CP&KRELL, we’re focused on helping you stay ahead, whether you’re hiring top talent or exploring your next career move. Let’s make this season count.
Humans + AI: The Winning Formula for the Future of Recruiting
In a fast-evolving recruiting landscape, the convergence of humans and AI is shaping a new future for talent acquisition. From the arrival of job boards to the rise of social media, and now the integration of AI, the recruitment industry has continually adapted. Today’s transformation isn’t just about technology — it’s about redefining how we…
How Vintage Denim Became the New Luxury
Once defined by flashy logos and celebrity-endorsed brands, luxury denim has taken a new turn. Today’s fashion-forward crowd embraces vintage jeans as the ultimate status symbol — not because of a label, but for the authenticity, craftsmanship, and unique stories behind each piece. The shift reflects a broader movement away from mass production and toward individuality, sustainability, and understated elegance.
May Newsletter 2025
This May, we are embracing growth, fresh starts, and bold moves. At CP&KRELL, we are here to help you thrive—whether you’re building your team or stepping into your next big role.